American Apparel Discount Codes 2013

American Apparel famously transformed basic essential items into fashionable statement pieces. Through provocative advertising the US based company cleverly presents simple basics as artistic, stylised items becoming the core of American Apparel's sole design ethos.

The controversial campaigns that are filled with sexual content received criticism for being deemed as inappropriate and scandalous. Ironically, the success of the brand is due to their advertising images, which celebrate imperfections and asymmetrical features. Don Charney, CEO, was the first to proudly release an un-airbrushed image in which the fashion industry is almost alien to. Scouting his models from American Apparel stores, online submissions and street spotting allows customers to relate to a more honest, natural aesthetic embracing each flaw and imperfection as beauty.

Designing a vast range of products for men, women, kids and even dogs has led to a huge cult following since their initial wholesale beginnings in 1990. Expanding into creating accessory lines, homeware and stationary allows their admirers to buy into the American dream. Keeping all production in-house ensures a quick turnover of stock and a close relationship with the founder Don Charney.

If you approve of American Apparel's daring attitude to style then look out for their discounts and promotions. Be prepared to subscribe to their newsletter for exclusive offers such as 90% off overstock items, discounts off multi packs and free delivery or gift when spending over specific amounts. You will also receive special invitations to their wild weekend sales and information on how to enter their latest competitions. Why not be bold and send in a snap shot for a chance to become the next American Apparel model?

If you are lucky enough to acquire a promotional code remember to enter the sequence into the box before payment. Your code can not be used in conjunction with any other offer and not in retail stores. American Apparel has applied strict rules with certain lines that cannot be discounted using the promotional code such as vintage eyewear, nail polish and California select vintage. Be sure to check the small print underneath the promotional code box to avoid disappointment: