Marshall Ward was rebranded to form the online and catalogue shopping format Isme; a brand that was intent on listening to their clientele's ideas and suggestions to create a fresh and exciting collection that connects with their loyal fans and entices new intrigued customers.

Their extensive ladieswear collection is tailored to fit each individual's needs and requirements; a range that has been designed and heavily influenced by their target audience. Isme balances in-house designs with successful brands such as French Connection, Coast and Oasis. The blend of trend led pieces with classic staple essentials covers a wide size range of sizes from 6 to 32 as well as tall, petite and plus size ranges.

Isme is devoted to catering for different body shapes and silhouettes. Their Saviour Redefined range uses exquisite tailoring with high quality fabrics to create a flattering fit that oozes sophistication and fashion forward innovation.

Creating partnerships and collaborations with style icons such as Fearne Cotton, Holly Willoughby, Myleene Klass and Carol Vorderman raises the brands profile and reach. Their fans can look to their preferred style icon for inspiration and style tips through their design collections.

The online store also specialises in menswear, children's clothing, homeware and electrical equipment; a true catalogue brand. Boasting an extensive health and beauty range completes the lifestyle aspect that Isme indulges in. Expect to find grooming products, gym equipment and skincare solutions that can be delivered straight to your door. In addition, Isme stocks a gift and jewellery section that includes great present ideas and established brands.