My thing with this line is this: I would happily buy all of these pieces if Allsaints weren't so ridiculously overpriced.
Yes, I said it. I love the brand, and own a few pieces but its nearly all secondhand as I just don't think the clothes justify such a large price tag. They've got cheeky because they know, like you said, that people are buying into the brand and the image, and our prepared to pay stupid amounts just to have a ramskull on their denim shirt when they go out on a friday night.
For example, I'm sure they'll be some lovely knits I would happily pay 40 pounds for, but not 80-90. And their tailoring, although it has a good design, is not great quality.