Views on Luxury fashion - 21-35 year old UK Males
I am doing my dissertation for my final year at university, around what influences UK males to purchase luxury fashion. If you could take the time to answer the questions below that would be great.
-Do sports' personalities ever influence your (luxury) fashion choices?
-Has seeing sports' personalities such as David Beckham wearing particular fashion styles, in particular luxury fashion styles, ever resulted in you purchasing the particular branded luxury item they were wearing and why?
-Do you ever try and emulate the "looks" of your favorite sportstars/celebrities?
For those of you who reply, none of your details or screen name will be quoted within the body of my dissertation. You will remain anonymous, only the answer you give will be quoted.
(Ethics No. UG/006/12)
Re: Views on luxury fashion
- If you are referring to sports personalities as celebrities, then their fashion ‘choices’ might catch my attention. In the context of a men’s fashion magazine feature, advertisement (or media image of other type) then yes. Though that sports personalities’ portrayed values (and sport they are famous for) would determine how much influence; actually purchasing something as a result would be unlikely. Generally my fashion choices are inspired by trends themselves, as opposed to sports stars.
- Certainly when I was younger, and David Beckham became renowned for being well-dressed, I can recall this resulting in a purchase of some kind. Though for me to define it as luxury would require price specifics. In short, if an item is deemed by me as an expensive purchasing decision then seeing this on a sports personality is definitely not enough for me to buy it. I prefer to seek my own ideas when looking for fashion items. That said, I recall buying a pair of Ray Ban sunglasses when I saw a famous Formula one driver wearing a pair. Largely because I liked the style, but the association with this individual did hold some weight in my decision.
- With regards to celebrities, this is the first mention of that term. Sports stars, no – but as I said I may have in the past. Celebrities, maybe - again, I prefer to seek my own ideas. Though seeing someone I find inspirational, or particularly affluent, would likely affect my decisions or ‘look’.