PLEASE HELP! Fashion & Social Media
My name is Gemma and i'm 22 year old student in my final year at university.
I am currently undergoing a dissertation on 'the impact of social media on fashion consumption'. I am basically looking into whether brands having Facebook or Twitter affects us as a consumer, or if it sways us to buy with that brand or it deters us away.
I was just wondering what everyone's thoughts are on this, and brands in general using using social media? Is it good/bad? Does it affect you buying with a particular brand?
Any comments are greatly appreciated!