Obviously as a company we need to find a way to offset the cost of running the forum so we can bring it to you free of charge. So with this in mind we are trying different ways to monetise it. Skimwords is one of these ways, as well as the banner ads you can see at the top and bottom of the pages.
However, I can understand that it is a bit frustrating and looking at the actual stats it doesn't seemed to have made much difference to the earning potential of the forum, so we have brought down the aggressiveness of the skimwords in order to just match fashion domain names/shops only and not individual random items.
I might even be able to set the aggressiveness so that registered members get just shop names and unregistered guests get all the links. For now though this has been changed so give it 15 minutes and they should disappear.