Adidas Energy Boost Running Shoe

March 4, 2013

Adidas Energy Boost Running Shoe

Over the last few seasons we have seen the sports luxe trend flourish as more and more overlaps are being made between the active wear and fashion industries. Whether this is down to it’s efficient functionality, extreme comfort or alternative aesthetic, the sportswear trend seems set to stay throughout 2013 – meaning greater thought should be put into your gym wear or jogging attire. When it comes to sporting apparel, a sartorialist needs to find the optimum balance between fashion and function. The latest Adidas Energy Boost trainers fit this requirement perfectly. The style of the shoe is wonderfully simple, using subtle lines and the trademark Adidas stripes to create an uncomplicated and minimalist look that is assisted by the slimline structure. Whilst I imagine there will be some of you unimpressed by the shoes unobtrusive aesthetic, crucially the shoe has been released for technological reasons, placing it’s focus largely on function. However, considering the shoe’s revolutionary new sole, one would imagine that Adidas will be releasing different, more impressive models that utilise the ground-breaking technology later in the year. Onto the technical side: the hype that has surrounded this shoe focuses on the innovative cushioning used in it’s midsole. Traditionally, running shoes have always used a material called EVA for their cushioning but Adidas have decided to buck the industry trend with their new ‘Boost’ sole. Designed in a bubble like formulation, Boost is supposedly able to store the kinetic energy generated from each foot fall and then release that force to push the foot back up. This might sound like a mouthful of jargon but there is some genuine sense in the idea and many initial reviews have described the feeling as like having “an extra spring in your step” when running. While the Boost shoe is still in it’s formative stages of development it’s evident that this technology has the potential to change sporting footwear market dramatically – it is definitely an interesting option for the fashion thinking sportsman.