April77 Spring/Summer 2013 Collection

Influenced by early nineties movements in music and culture, April77 release their ‘Today Forever’ collection. Featuring a youthful aesthetic, this casual collection provides a wide variety of spring wardrobe basics with a cool, slightly urban twist.

In a timeless palette of black and white, the range boasts a musical influence through fabric choice and garment styling. Logos appear on tees that also detail radio and noise, providing a wide appeal and accessible style.

Classic pieces appear in the form of bomber jackets and denims, each being presented with modern simplicity. Although somewhat colourful, the overall detailing does remain simple throughout. Contrasting buttons, nautical stripes and allover prints lead the way whilst logo printed underarms add a distinct and original touch.

With easy wearability appearing in the form of t-shirts and jackets, edgier pieces include the purple striped tee and the ‘Today Forever’ black crew. The stand out piece that will lift any outfit in the style stakes is the blue and green printed short sleeved shirt. With its bold mix of colour and artistic aesthetic, this piece is ideal for those who like to make a statement effortlessly.

Providing the basic tees, jackets and shirts you need for those summer gigs and festivals, April77 recognise the importance of playful styling, comfortable designs and accessible fabrics.

Available At
ASOS LogoMenlook Logo
April77 Spring/Summer 2013 Collection Lookbook