Beckham For Belstaff
Collaborations are common place within the world of fashion. Almost every week we are able to bring you exciting news of the coming together of creative minds as designers lend their name and ideas to brands, often with spectacular effects.
However, very few of these partnerships are able to create a level of hype that demands worldwide coverage. One such collaboration that has achieved just this – along with capturing the attention of style-conscious gents across the globe – is the recent announcement of David Beckham’s upcoming collection with British heritage brand Belstaff.
Belstaff has enjoyed a steady rise from its modest beginnings in the 1920s to its current position as a recognised luxury brand. The Staffordshire-based label began life providing high quality waterproof apparel for those interested in motorcycles and aviation.
Although very much staying true to its roots by producing items that withstand the rigours of such excursions, the purchase of the label in the 1960s by a large corporate powerhouse saw a transition towards the world of high-end fashion. Its trademark leather and wax jackets went on to be adorned by icons such as Steve McQueen and even made their way onto the silver screen, with Pitt and Di Caprio wearing them in Oceans 12 and The Aviator respectively.
When announcing design collaborations that involve an individual who’s notoriety extends outside of the domain of fashion, they are often greeted with much scepticism. Immediate reactions to the announcement of the Beckham/Belstaff alliance will have no doubt been received in much the same way – many suggesting this to be nothing more than another addition to ‘Brand Beckham’s’ ever-expanding portfolio. Yet upon closer examination, this is a partnership that is far more organic in its conception.
Since retiring from football, Beckham has demonstrated a real love for Motorcycles and is frequently seen aboard one of his many vintage Harley Davidsons, cruising the streets of Beverley Hills wearing his Belstaff leathers.
With endless offers presented to a man who is regarded as one of the leading figures of modern day style, the fact he has chosen to work with a label for whom he has a genuine affection towards gives the project a real sense of authenticity and credibility.
Information around what the line will include is scarce – the only details released being that it will derive inspiration from, “Reviving luxury moto classics that have been redefined by Beckham’s iconic personal style”.
The new advertising campaign featuring images and a short film, directed by Beckham himself (which can be viewed here), does give us some insight into the essence of the collection and we certainly cannot wait to see more when the pieces hit Belstaff stores in March 2014.