DaDa SS13 Underwear
DaDa underwear is a boutique brand that endeavour to make luxury men’s underwear interesting by combining style and comfort. The brand dedicated time and money to extensive research and development, in order to offer the very softest fabrics and provide men with a high quality product.
The SS13 collection is created from bamboo and organic cotton and heavily feature pastel stripes and polka dots – something you don’t often see in men’s underwear. The underwear comes presented in artistic paper boxes, which further enhances the luxury aesthetic the brand strives for.
The underwear is available in three unique styles: ‘trunk’, ‘shorty’ and ‘retro’, so you are bound to find one that fits your personal taste and body shape. All three feature a subtle circular brand logo to the waistband.
The ‘trunk’ design features longer legs to reduce irritation and comes complete a three panelled 3D pouch to provide comfort and a defined silhouette.
If you prefer your underwear to have a closer fit then there is the ‘shorty’, which has a hipster based design cut. This model features a low-rise waistband to enhance definition, along with a front pouch that provides comfort, volume and support.
However, the best of the three has to be the ‘retro’, which offers a stylish update on the classic boxer. It has a slim fit that sits tight under your trousers, making them extremely comfortable. The design has a 1970s vibe to it but the modern cut brings it right up to date – if you’re feeling particularly daring then opt for the pink version.
The collection is available to buy online and DaDa have also recently launched the ‘Quarterly Subscription Club’ – where subscribers will receive a pair of DaDa underwear in the mail every quarter for £5 a month, taking away the hassle of going underwear shopping.
Shop the collection at dadaunderwear.com.
DaDa SS13 Underwear
