Denmark, much like Sweden, which was featured in our previous country-specific post, is a nation often bandied into that vague category of ‘Scandinavia’ – an umbrella term that conjures images of blonde hair, recycling and progressive policies.
However, the country has every right to step out of Sweden’s shadow. For instance, DID YOU KNOW: Denmark has 407 archipelago islands? And only four universities? EU students studying there don’t pay tuition fees either (a particularly sore topic now I’m mining mere pebbles from an Everest of student debt).
With Denmark’s population consuming an average of 321.7 pounds of meat per year, the term ‘carnivore’ doesn’t even cover it. They’ve produced musical greats like Aqua and Sylvester Stallone’s ex-flame Brigitte Nielsen, and they even won Eurovision. Colour me impressed.
Joking aside, the Danes are purported to be some of the happiest people on the planet, and after examining their home-grown fashion, it’s easy to see why. This week, we look to the region of north-west Europe to compile our list of five Danish brands you should know.
Every single name below deserves their place and with a similar climate to us Brits, they’re a perfect choice for some seasonal reinvention. After all, nobody does functional, high quality menswear quite like the Danish…
Established in 2014 by two Danish friends, Jeppe and Jesper, Forét wants everyone to slow down. It’s easy to get lost in our high-paced society, but as lifelong friends who don’t do it for the ‘gram, this duo found themselves in the forests that surrounded their homes in rural Denmark.
Inspired by revitalizing childhood memories of the great outdoors, this clothing brand covers all aspects of a contemporary wardrobe with a hint of nostalgia. With pieces that stretch across occasions,
Striving to be a part of the change towards a more responsible future, they take their role in the fashion industry’s value chain seriously. From creating pieces that stand the test of time for longer wear use to sourcing responsible fabrics,
At its core,
- Forét Drizzle Sweatshirt
- Forét Life Shirt
- Forét Grow Wool Cable Knit
- Forét Sow Jacket
- Forét Brook Chino
- Forét Twig Shirt
- Forét Raven Cap
2. By Garment Makers
Formally known as Suit, By Garment Makers is the sustainable rebrand that everyone needed. Established in 2019 in Aarhus, Denmark, this brand was built on the belief that sustainability, affordability, and longevity can co-exist and thrive in the balance.
By Garment Makers is GOTS certified, which is certified organic cotton in organic fibers that holds factories and brands to the strictest environmental and social criteria. As part of their sustainable DNA, the brand has a uniform GOTS certification, and consciously use European GOTS certified suppliers.
So what type of clothing can you expect from By Garment Makers? Quality basics that will last you decades and be gentle not only on your body, but on your eco-conscious soul and your wallet. Whether you need sturdy pants for everyday life, or a staple knit sweater that will keep you cozy when the temperatures drop, By Garment Makers is the brand in to build your wardrobe around.
Renowned For: Sharp but relaxed wardrobe staples, high quality craftsmanship.
Official Website: bygarmentmakers.com
- By Garment Makers Organic Cotton T-shirt Green
- By Garment Makers Organic Cotton Knit Neutral
- By Garment Makers The Organic Shirt Navy
- By Garment Makers Marion Sweatshirt Jet Black
- By Garment Makers The Organic Workwear Jacket Navy Blazer
- By Garment Makers The Organic Chino Pants Sand
3. Selected Homme
A Danish label that may be more recognizable, Selected Homme has seen a huge increase in popularity over recent years. Their 1997 formation could suggest that the label is still in its infancy but their strong foothold in twenty-five countries most certainly proves otherwise – they’ve skipped the awkward puberty stage and headed straight to sharp sartorial maturity.
Still owned by the family-run Danish company Bestseller, Nordic influence steadfastly remains at the heart of this expert range.
Selected Homme is probably the biggest brand on this list – already stocked at the likes of ASOS, Topman, John Lewis and Urban Outfitters – and they’re only set to grow. With a collection that touches upon every point of the menswear spectrum, from tuxedos to workwear to footwear, pieces are all united by expert craftsmanship and sharp, clean lines.
Not only that, the brand offer all items at an extremely affordable price point, operating in a rare bracket that sits between the high street and mid-priced designer labels, offering true value for money.
Their operating motto of ‘garments that tell a story’ rings true and now you can craft your own narrative with next level Danish expertise.
Renowned For: High quality, affordable wardrobe staples.
Official Website: www.selected.com
- Selected Homme Relaxed Fit Pullover Oatmeal
- Selected Homme Suede Shaket Blue Fog
- Selected Homme Comfort Stretch Jeans
- Selected Homme Classic Stretch Shirt
- Selected Homme Slim Fit Blazer
- Selected Homme Embroidered T-Shirt
A brand outside the well-trodden realm of Scandinavian simplicity, Anerkjendt is for the more experimental in our midst. Distressed fabrics are pushed to breaking point and the end result is an industrial, almost punk-inspired aesthetic that will add a serrated edge to any winter ensemble.
Anerkjendt menswear is crafted with a sense of humor – a welcome breath of fresh air as more and more labels (including high street) take themselves too seriously. Less pouting Instagram selfies, more kicking back with your mates at the pub.
Innovation is at the forefront of every collection – for example, you can sport classic denim shirts with multiple different-dye panels for a gradient of color. Alternatively, jersey blazers are given ribbed collars, creating an almost bomber hybrid, whilst abstract prints dominate their playful t-shirt line.
A full Anerkjendt look from head-to-toe may be eyebrow raising, but every dresser would do well to incorporate such idiosyncrasy from time to time. Taking the plunge has never looked so appealing.
Renowned For: Slightly quirky and unique statement pieces.
Official Website: www.anerkjendt.dk
- Anerkjendt Akjakob Cotton Pleat Pant Sky Captain
- Anerkjendt Aklukas Linen Shirt Cub
- Anerkjendt Akleo Aop Viscose Shirt Tofu
- Anerkjendt Akkonrad Brushed Check Shirt Chili
- Anerkjendt Aksune Knit Cypress
- Ankerkjendt Akjakob Cutline Shorts Caviar
1997 saw the very first Minimum store open, and from there, the label has exploded into twenty-five showrooms worldwide and produces four annual menswear collections – not an easy feat by any stretch of the imagination.
The brand has successfully redefined the industrial aesthetic and operates from Aarhus, one of the biggest factory ports in Denmark. Such rough-hewn surroundings is more than evident in every single piece as masculine charcoal hues are merged with sublime crafting methods. Those seeking a touch of vibrancy this season better look away now.
Minimum’s real strength comes in the form of gradient knitwear and solid pieces that can be layered into any ensemble. Achieving ultimate effortlessness is ironically a process of much thought and experimentation; Minimum, however, has curtailed all the woes of contemporary menswear by providing the initial platform.
Quilting, crosshatch and classic silhouettes ? it’s all here.
Renowned For: Timeless, rugged pieces.
Official Website: www.minimum.dk
- Minimum lago Overshirt Iced Coffee
- Minimum Hargreaves Roller Collar Seneca Rock Melange
- Minimum Model Two Tapered jeans Dark Indigo
- Minimum Hoodie Let Jacket Beetle
- Minimum Lights Vest Black
- Minimum Buck Cap Java