Fear Of God – Brother’s Keeper

Street-goth label Fear Of God has launched its latest lookbook imagery for the brand’s ‘Brother’s Keeper’ collection. Photographed by Cam McCool and Christian San Jose, models Micky Ayoub, Josh Scroggins and Luk Magill appear full of youth as they are captured against a derelict urban backdrop.

Cleverly, the LA-based name has used a modern street-ready palette of grey, white and red to highlight multiple trends of the season. This promising move will appeal to tartan and oversized trend seekers; with flannel shirts, large separates and elongated tops all on offer.

Of the looks included, those featuring bold layering – such as white shorts over skinny pants coupled with varying jacket lengths – showcase the styling direction of the brand.

Detailing has been kept to a minimum, creating a range that is fashionable yet practical. Fear of God has achieved a collection that could easily form the basis of a transitional wardrobe.

Highlights within the editorial include dropped crotch joggers priced at $295 (£180) and a bomber jacket priced at $995 (£607), however many believe the tartan flannel shirt priced at $395 (£241) to be the stand-out piece.

Fear Of God’s stateside cool style is available to pre-order online now with shipping beginning January 6th 2014.

Fear Of God: Brother’s Keeper Video

Fear Of God: Brother’s Keeper Lookbook