Fred Perry Laurel Wreath Menswear: SS13 Collection
The design team at Fred Perry point to the British graphic art movement of the early 1980s as the stimulus behind the all new Laurel Wreath collection. The album covers crafted by English graphic designers, Peter Saville and Malcolm Garrett, signalled a change in direction and mood for the post-punk youth subculture and this is the essence the brand look to capture within the range.
A seasonally appropriate palette of pastel shades is both on point and playful, mirroring previous pop art influences. Norman McLaren’s experimental film-making techniques inspire a fresh, hand-crafted feel to the pieces, whilst stripes and dots are the key patterns present throughout. Whether it is an industrial knit print that provides textural depth to knitwear, or an intense Stewart tartan that hands a saturated glow to shirting – eye catching pieces are not in short supply.
Experimental construction techniques have been applied to signature silhouettes – an ongoing trend within recent Laurel Wreath collections – often coming in the form of contrast colour pop detailing on shirts and polos. With this in mind, the highlight of the new collection has to be the black polo with collar and cuffs in non-matching colours. An iconic Fred Perry piece, the contemporary colouring helps transform an everyday staple into something that will make a real statement within any casual outfit this year.
Footwear reflects the new palette and mood of the collection, with micro polka dots and a bold micro Stewart tartan featuring on the ‘Davies’ leather.
The Laurel Wreath collection will be available in all Laurel Wreath shops and at fredperry.com.