True menswear enthusiasts will know that French Connection are renowned for producing timeless, classic and refined menswear each and every season. Gone are the days of gimmicky ‘FCUK’ slogan tees and pieces only designed to cause a stir; the brand is now a go to for contemporary gents who want to build their very own versatile, capsule wardrobe.

The cut has been streamlined, there is much more emphasis on quality construction/material choice and the collections now deliver the perfect balance between on trend influences and wardrobe staples – allowing you to create a wide variety of sophisticated looks that don’t sacrifice character or individuality.

Today, we take a sneak peak at the widely anticipated new collection…

French Connection SS13: Make A Scene

To coincide with the new French Connection spring/summer 2013 collection, the brand are encouraging customers around the world to ‘Make A Scene’; whereby individuals are able to turn director and create a short film utilising key scenes from the upcoming SS13 campaign advertisement.

FashionBeans managed to secure an exclusive preview at the ‘Make A Scene’ website and constructed our very own video, which can be viewed below:

Our short is entitled ‘Lazy Days’, with the inspiration being the FashionBeans Man and his (gorgeous) girlfriend relaxing in their apartment on one of those typical chilled-out Sundays.

Our film showcases some of French Connection’s signature pieces – like the classic white Oxford shirt, slim indigo jeans and the Breton striped t-shirt – the type of wardrobe staples that will ensure you look great, no matter what you are doing.

How It Works

The ‘Make A Scene’ website is so easy to use and allows you to create your very own promotional short in seven easy steps:

  1. Step 1: Select Your Scenes. The first step in the process is picking six individual scenes that you would like to utilise in order to create your short film. There are thirty six scenes you can choose from, with each showing you a short mini-preview of the action.
  2. Step 2: Edit The Sequence. Like any true film director, you now put your six chosen scenes into a chronological order.
  3. Step 3: Add A Soundtrack. Of course, no film would be complete without music. The ‘Make A Scene’ website allows you to select a variety of backing tracks that are grouped into ‘moods’ like romance, panic, desire, hope and fear – so you can match the perfect symphony to your film slides.
  4. Step 4: Special Effects. For all those wannabe Spielberg’s out there, you now have the choice of six unique effects that will be applied to your short film. These include things like indie, romance or comedy and will ensure that the finished product captures the essence of your campaign.
  5. Step 5: Add Title. It’s time to add the title of your film and your name, which is shown at the start of the video.
  6. Step 6: Production. The ‘Make A Scene’ website works behind the scenes to get your chosen combination created into your very own video that you can then share with family and friends.
  7. Step 7: Share. To enable you to share your work effortlessly, the website then provides you with links to help you share your handiwork with your friends on Facebook or followers on Twitter, Google+ and Pinterest.
Make A Scene Competition

From March 1st 2013, you will be able to make your very own clip, with the most shared films winning exclusive prizes – including a trip to Sydney, a £500 shopping spree and the chance to see your film play live in French Connection retail store windows!

With the whole process only taking around five minutes of your time, this is a concept that is both fun and could potentially be extremely rewarding for some lucky individuals.

Final Word

The ‘Make A Scene’ concept is a breath of fresh air and provides a quirky twist to traditional fashion brand campaigns – allowing fans of French Connection to not only explore the upcoming collection in an unconventional way but also give them a chance to truly become part of the brand for SS13.

Check the French Connection website for further details of how you can get involved with the ‘Make A Scene’ campaign from March 1st 2013.