Happy Socks CHAPTER #SIX AW13
Swedish label Happy socks have released a truly vast collection for AW13. The label began back in 2008, when two friends had a vision: a vision to spread happiness by turning an everyday essential into a colourful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. Fast-forward five years and the label is now sold in more than seventy countries and on every continent. Their CHAPTER #SIX AW13 collection features a mind-boggling selection of socks, which come in every colour, pattern, texture and print imaginable. Not only that, each pair retails at pocket friendly £8, meaning there is now no excuse to have holey, tatty socks in your sock drawer ever again. Happy Socks have released a lookbook to accompany the new collection (below), set against the backdrop of metropolitan New York – further emphasising the brand’s worldwide appeal and reach. In terms of collection highlights, here are just a few of our favourites: The military green camo print socks prove that you can get on board this controversial print trend in an altogether more subtle way. The camo design is available in multiple colour ways and tones to match your mood, meaning you can make as much of a statement as you feel comfortable with. Another favourite is the geometric cube print. The optical line design comes in yellow on a light green base – a summer-appropriate palette that is perfect for wearing casually or as a way of injecting some colour into your work wear. This style is also available in different colour ways if the yellow and green doesn’t take your fancy. Lastly there is the zig-zag/triangle print design, which features horizontal strips in different colours. One of the most eye-catching styles within the collection, we recommend the on trend orange, white and black all-over zig-zag pair. Swedish fashion is usually thought of as minimal, complete with a limited and muted palette, but Happy Socks proves that they can do colour and statement prints with ease – and with change from a tenner, they come highly recommended. The collection is available in store and online at Selfridges, Urban Outfitters and happysocks.com.
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Happy Socks CHAPTER #SIX AW13
