When it comes to British heritage brands, Hunter is undoubtedly one of the first and best that springs to mind. For over 150 years, the innovative Wellington boots pioneer has managed to blend fashion and function perfectly, while staying true to the spirit of timeless British style.

From its humble Scottish roots to becoming the go-to label for festival goers and country lovers alike, Hunter continues to evolve and has truly stood the test of time.

The Hunter Pioneer: AW13 Campaign

This AW13, the brand is leading with a visually dramatic and cinematic campaign, titled ‘The Hunter Pioneer’. Embodying the Hunter ethos, this campaign is not only a feast for the eyes, but the film boasts how the label was “born in an era of discovery, out of a passion to innovate”.

Unquestionably, these are attributes that every discerning gentleman would want to use to describe themselves, with the campaign illustrating the importance of being a leader and not a follower:

Hunter Original Boots

Although Hunter continues to develop and remain in vogue – no matter what fads and trends pass by – it still maintains an agelessness that makes it unique and impossible to match. This fact is exemplified by the brand’s hero style, the Original Boot.

Constructed from strong vulcanised rubber, Hunter’s signature tall boot features a hard-wearing, quick-dry knitted nylon lining to make it easy to pull on and off. It also has a multi-layered, cushioned sponge insole for a comfortable fit and a traditional calendered sole crafted from natural rubber:

Men's Hunter Tall Wellington Boots

Initially launched over fifty years ago, the renowned silhouette has gone from being a country classic to a style staple that deserves a place in every man’s wardrobe. Team yours with a classic navy Barbour jacket and corduroy trousers when you escape to the country at the weekend. Or for those off-duty days in the city, pair them with a contemporary leather jacket and slim-fit chinos as you stride stylishly through town.

If you’ve already got your Glastonbury tickets, why not get the boots too? It might seem a way off now, but festival season will be upon us before you know it. It goes without saying how essential Wellington boots are for stomping through muddy fields – try wearing yours with an on trend khaki parka jacket and black jeans for an on point, practical festival look.

Hunter Original Boots: AW13 Collection

Aside from the signature black and green colour ways, Hunter’s Original Boot also comes in an array of other contemporary shades, fits and styles.

So, whether you want to brighten up your winter look by opting for sky blue, or keep it refined yet playful with an aubergine pair – the renowned British brand has a hue to suit every mood and taste:

  • Hunter Original Mens Short BuckleHunter Original Mens Short Buckle
  • Hunter Original Mens ShortHunter Original Mens Short
  • Hunter Original Mens Short TabHunter Original Mens Short Tab
  • Hunter Original AdjustableHunter Original Adjustable
  • Hunter Original TallHunter Original Tall
  • Hunter Original TallHunter Original Tall
  • Hunter Original NeopreneHunter Original Neoprene
  • Hunter Original GreenHunter Original Green
  • Hunter Original BritHunter Original Brit
Everyday Pioneers

To coincide with the ‘The Hunter Pioneer’ campaign, the brand is honouring its ‘Everyday Pioneers’. Documenting the journeys of stylishly selected adventurers in an array of contrasting locations – from the Highlands to inner-city London/Manhattan to rural Germany – the message is clear: the ageless spirit of great British style translates across all walks of life and anyone can be a leader when wearing Hunter’s Wellington boots.

Kicking off the campaign is Thom, a self-proclaimed ‘man of the wild’ who is also a ‘modern day adventurer’. Heading up the 7th Rise in Cornwall, a company that specialises in offering inspirational courses delivered by some of the UK’s leading specialists in outdoor experiences, Thom takes a no-nonsense approach to life.

Whether he’s fishing, foraging or simply hunting for wild food – you’ll never find him without his trusty Hunter Balmoral Neoprene 5mm Boots in Dark Olive.

Thom’s unique, ‘back-to-nature’ style of living is what makes him a natural born leader. It is also what makes him truly one of Hunter’s ‘Everyday Pioneers’:

Thom - A Hunter Everyday Pioneer

Final Word

Within their AW13 campaign, Hunter clearly communicates that it’s proud of its strong British heritage in a visually stunning way – a pride that is well-deserved with even the Royal Family donning its iconic boots.

This season the iconic label celebrates the fact that it takes bold steps each season to remain fresh and current, while never compromising its timelessness or forgetting where it came from. Hunter’s Original Wellington Boots are a testament to this, and should be worn by every natural born leader and ‘Everyday Pioneer’.

So what are you waiting for? Take the lead.

You can shop the full collection on now.