IRO Autumn/Winter 2013 Collection

French label IRO have called in youthful Swedish model Benjamin Eidem to display their new AW13 collection. Captured in a range of everyday moments by photographer Mark Maggiori, Eidem effortlessly conveys the wearable, masculine aesthetic that is at the forefront of the winter offering.

Coming in a classic versatile palette of black, red and beige this welcome collection offers the wardrobe staples required by every man to endure this climatically challenging season.

Knitwear, outerwear and a range of shirts set the foundations, with modern design features integrated to strengthen the youthful edge. For example, the classic blazer is updated with trendy leather lapels, offering a contemporary take on a classic piece of menswear.

Sharp lines and a refined silhouette remain from one look to the next, strengthened by the avoidance of bold prints or contrasting hues.

Whilst the collection delivers well in its entirety, particular focus must be drawn to the outerwear on offer. Intelligently designed pieces, utilising both classic and timeless silhouettes, introduce themselves as instant must haves – the leather jackets appearing as particularly strong examples of this. A minimal approach to detailing helps ensure they will become true investment pieces that will provide instant cool year after year, no matter what the trend.

With a chic aesthetic and avoidance of fast trends at the root of many French labels, IRO presents the perfect example of thoughtfully designed pieces without the ‘fashionable’ expiry date.

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IRO Autumn/Winter 2013 Collection