The call for a tuxedo can strike fear in the heart of even the most dapper of men. Conjuring images of classic Hollywood glamour, the red carpet look can be one that is difficult to master in a real life context.
Despite the men of the red carpet regaining some media attention and fashion kudos from the ladies in recent years – think Ryan Gosling, now notorious for his interpretation and reinvention of the standard suits that traditionally traipse along the carpet – the founder behind Johnny Tuxedo, Austen Pickles, has acknowledged the disappointing lack of stylish yet affordable tux’s available to the younger male, with particular reference to the almost ‘bullet proof’ material of hire suits.
Johnny Tuxedo is directly addressing this problem. Offering well designed, well made and well priced suits to the 16-25 age group, they are designed to become a staple of the contemporary, fashion-conscious gent’s wardrobe – rather than something reluctantly dragged from the depths every few years for that important wedding/christening/graduation party.
The suits, which are designed in-house at the West Yorkshire studios, incorporate slim fit trousers and suit jacket, as well as a crisp white shirt and, of course, the essential bow tie – for just £120 all in.
The team behind the label have also put together a series of incredibly stylish looks that incorporate elements of today’s staple wardrobe, pairing the classic trouser and jacket combo with everything from bright knits and Converse to beanie hats and vintage t-shirts.
These modern twists translate a classic and often daunting look to a new, ‘frighteningly cool’ generation, illustrating that the dinner suit can reinstate itself as the evening wear of choice for the modern, dapper gent.
For more information or to shop the collection head over to johnnytuxedo.co.uk.