Le Coq Sportif Spring/Summer 2013 Collection
Le Coq Sportif embraces its relationship with cycling for its spring/summer 2013 collection, presenting a novel take on sports-casual. The accompanying lookbook showcases classic casual pieces as well as sports inspired streetwear and cycling orientated styles in a selection of images that shows them off in action – dropping in a few nice vintage bikes for good measure. The collection is grounded with timeless casual pieces, with polo shirts, t-shirts and shorts ensuring that there is something for everyone. Vivid reds, blues and greens form a lively colour palette that is fitting for the summer months. There is a strong element of sports influenced streetwear present. Tank tops and colour-blocked rain jackets embody this trend whilst further colour is added via bright trainers and socks in bold hues or striking patterns. However, the influence that really sets the collection apart is the reflection of Le Coq Sportif’s close relationship with cycling. Cycling caps work well with the streetwear influence, and have the potential to act as a quirky equivalent to the popular five panel cap. Cycling jerseys likewise blend seamlessly into the rest of the collection, working as an alternative to the polo shirts in the range – which are given a vintage twist. Overall, Le Coq Sportif’s SS13 range shows how very specialised pieces can be seamlessly blended into a varied collection without jarring. A unified palette and an underlying sporting influence ensures that the cycling-inspired pieces feel completely at home; whether it is a combination of cycling cap and jersey or simply a bicycle print t-shirt.
Le Coq Sportif SS13 Campaign Video
Le Coq Sportif Spring/Summer 2013 Collection
