Loft Design By AW13

Offering some much needed winter warmth, the AW13 collection from the French label Loft Design By sees a spotlight cast upon the oversized knit. In a cool, sophisticated lookbook shot by Berthemy Kemler, fresh-faced model Simon Sabbah demonstrates the collection’s easy style and wearable aesthetic.

Featuring a contemporary palette of blue and grey, this welcoming display effortlessly combines fashion forward designs with wearability. Creating a fluid silhouette through choice of fabric and multiple layers, this collection instantly stands outs. Textured, oversized cardigans and loose hooded sweats will both appeal to style-conscious gents as well as those that seek comfort above all else.

Cool, laid-back styling aids in creating an altogether casual aesthetic, with knits nonchalantly tied around the waist and zip or buttoned fastenings left open within the majority of the looks. Knitted accessories also confirm the collection’s seasonal belonging whilst adding to the overall charming, cosy appeal.

Whilst all of the pieces are striking within their own right, the chunky oversized waffle cardigan instantly stands out. It’s textured design and ability to pair with anything in your wardrobe would cement it as a go-to piece for chilly winter days.

Offering a more consumer friendly style to the AW13 market, Loft Design By truly knows what it takes to create the ultimate winter knit.

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Loft Design By Fall/Winter 2013