Get On The List
Get the latest Men's Style Advice, Evergreen Guides, Shopping Tips, and Exclusive Deals From Today's Top Brands.
We independently evaluate all recommended products and services. Any products or services put forward appear in no particular order. if you click on links we provide, we may receive compensation.
In the ongoing battle that is the daily shave a man has no finer weapons than shaving creams, foams, oils and gels. Not only do they create the perfect protective cushion between you and your razor, they help – along with water – to soften stubble and keep it hydrated during the shave.
Without them, slicing through facial hair – which can be as tough as copper wire of a similar thickness – would be like hacking through a tropical jungle with a blunt machete. Problem is, with so many products out there, how do you decide which is the best for you?
Well, here’s a guide to help point you in the right direction…
The most popular shaving prep, gels combine all the convenience of a foam with the superior lubricating properties of a cream and many ? like Clinique’s award-winning M Aloe Gel – are a hybrid of both, using pump-action technology to make the gel fluff up like a foam as it leaves the dispenser.
Formulated to ensure skin stays hydrated during the shave, some gels are transparent and low-foaming, allowing you to see exactly where you’re shaving ? handy if you have sideburns or a goatee to navigate around.
Good For: Guys in a hurry and shaving newbies.
How To Use: Simply apply a small blob into the palm of one hand, along with a drop of water, rub together between your palms and apply to damp skin, taking a few seconds to massage the product in with gentle circular motions.
Not only will this ensure even coverage, it’ll help lift hair in readiness for shaving too.
For an extra rich lather try using your gel in conjunction with a shaving brush. Not only will you get better coverage, you’ll find it goes much further – and hence lasts longer.






Created to speed up the shaving process once men’s lives became more hectic in the 1950s, the popularity of foams is primarily down to the fact that you don’t need to spend time fluffing them up with a brush or your fingers to create a suitable lather.
Their biggest advantage is their convenience but many of the cheaper ones are drying so if you’re prone to dry skin, irritation or sensitivity you’re best using another prep instead. Alternatively, you could consider a foam designed for sensitive skin or one formulated with skin-soothing aloe vera.
Good For: Men in a hurry, guys with oily skin and shaving newbies.
How To Use: Simply apply a blob about the size of a golf ball into the palm of your hand, rub between your palms and apply evenly to damp skin. Because they can dry out quickly, be prepared to apply a little more foam during your shave.






Often cited the professionals’ choice, creams produce particularly rich, lubricating lathers and many are formulated with skin-friendly glycerine to prevent the cream drying out during the shave and ensure that skin stays hydrated.
Good For: Guys with dry skin and men with tough stubble.
How To Use: Shaving creams can be applied like gels, using the fingers to create lather, but really come into their own when used in conjunction with a shaving brush.
Apply a little into a shaving bowl, along with a drop of water, and whip into a fine lather. It’ll be ready to use when it forms little peaks when you pull the brush away from it.






Unlike face soaps – which are often alkaline and drying on the skin – shaving soaps are formulated to be moisturising and to create a rich, skin-friendly lather.
They’re great for guys who consider shaving an art and fans of traditional grooming but they can be messy. You will also have to shell out for a bowl to house them in and will need a shaving brush with which to whip up a decent lather.
Good For: Men who want to spend time achieving the perfect shave, old-fashioned gents and style gurus.
How To Use: Dip the tip of your shaving brush into warm water, shake off any excess and load the brush with shaving soap by gently swirling the tip on the surface of the soap.
Using a separate bowl for creating the lather itself is often less messy and more economical because you’ll waste less soap.
Remember, cooking up a good lather is a little like mixing cement in that you’ll need to experiment before you get just the right consistency – plus, no two soaps will lather in the same way.
Apply to damp skin using short backwards and forwards motions.






Many men are scared to use shave oils, fearing that they’ll be greasy and tricky to apply. In reality, they’re simple to use and deliver great results. Not only are they ideal if you have dry skin, their transparency makes them perfect for men who maintain facial hair as they allow you to see where you’re shaving.
What’s more, some can also be used to condition the skin after a shave, in much the same way as a post-shave moisturiser.
A lot of users fear they will clog their razor or leave a mess in the sink but, generally, hot soapy water can clean both and remove any oil residues.
Good For: Guys with facial hair and travel/gym bags where space is of a premium.
How To Use: The secret to using oil is not to use too much. A few drops is often all that’s required to get a decent shave as long as you take time to massage the oil into your (damp) stubble.
They can also be used under creams, gels and foams to enhance overall lubrication, making them especially useful if you’ve got stubble tougher than Desperate Dan’s.






As you can see from the above, the majority of traditional wet shave preps will benefit from the use of a shaving brush.
A good badger-hair shaving brush will expertly retain water to generate a rich, creamy lather. The result is maximum longevity from your choice of shaving prep and a skin-protecting shave:









Whereas wet shaving relies on stubble being plumped up and softened by water to make it easier to cut, traditional electric shavers require the opposite (unless you’re using a wet & dry one).
In fact, when it comes to using traditional electric shavers the drier your stubble the better; if it’s stiff it’s easier for the shaver to slice. Pre-Shave solutions are great at helping lift hairs so they lie more evenly for shaving.
Good For: Electric shaver fans, guys who are time poor and travelling.
How To Use: Apply a little so that it forms a small puddle in the palm of your hand, rub together with your palms and apply evenly to the stubble.
Since many pre-electric solutions contain alcohol, avoid getting on areas where there’s no beard or you’ll end up with dry skin.






With plenty of shave prep options at your disposal finding the one that works best for you and your lifestyle is easy. The important thing is to use something. Also important, though, is that you wash off that ‘something’ properly after shaving.
Rinsing thoroughly after your shave will ensure that any shave prep residue, which can cause irritation if left sitting on the skin, is properly removed. Then all you need to do is pat the skin dry with a towel and you’re done – all thanks to perfect preparation.
Make sure you let us know your favourite form of shaving prep in the comments section below…

An award-winning journalist and former magazine editor, Lee Kynaston is one on the UK’s best known and most experienced male grooming experts. He writes for The Telegraph, Men’s Health, Harrods Magazine and numerous other publications and websites, is Lifestyle & Grooming Editor of Niven & Joshua, and was voted Best Beauty/Grooming Blogger 2013 at the Fashion Monitor Journalism Awards for his Grooming Guru blog.
We independently evaluate all recommended products and services. Any products or services put forward appear in no particular order. if you click on links we provide, we may receive compensation.
In the ongoing battle that is the daily shave a man has no finer weapons than shaving creams, foams, oils and gels. Not only do they create the perfect protective cushion between you and your razor, they help – along with water – to soften stubble and keep it hydrated during the shave.
Without them, slicing through facial hair – which can be as tough as copper wire of a similar thickness – would be like hacking through a tropical jungle with a blunt machete. Problem is, with so many products out there, how do you decide which is the best for you?
Well, here’s a guide to help point you in the right direction…
The most popular shaving prep, gels combine all the convenience of a foam with the superior lubricating properties of a cream and many ? like Clinique’s award-winning M Aloe Gel – are a hybrid of both, using pump-action technology to make the gel fluff up like a foam as it leaves the dispenser.
Formulated to ensure skin stays hydrated during the shave, some gels are transparent and low-foaming, allowing you to see exactly where you’re shaving ? handy if you have sideburns or a goatee to navigate around.
Good For: Guys in a hurry and shaving newbies.
How To Use: Simply apply a small blob into the palm of one hand, along with a drop of water, rub together between your palms and apply to damp skin, taking a few seconds to massage the product in with gentle circular motions.
Not only will this ensure even coverage, it’ll help lift hair in readiness for shaving too.
For an extra rich lather try using your gel in conjunction with a shaving brush. Not only will you get better coverage, you’ll find it goes much further – and hence lasts longer.






Created to speed up the shaving process once men’s lives became more hectic in the 1950s, the popularity of foams is primarily down to the fact that you don’t need to spend time fluffing them up with a brush or your fingers to create a suitable lather.
Their biggest advantage is their convenience but many of the cheaper ones are drying so if you’re prone to dry skin, irritation or sensitivity you’re best using another prep instead. Alternatively, you could consider a foam designed for sensitive skin or one formulated with skin-soothing aloe vera.
Good For: Men in a hurry, guys with oily skin and shaving newbies.
How To Use: Simply apply a blob about the size of a golf ball into the palm of your hand, rub between your palms and apply evenly to damp skin. Because they can dry out quickly, be prepared to apply a little more foam during your shave.






Often cited the professionals’ choice, creams produce particularly rich, lubricating lathers and many are formulated with skin-friendly glycerine to prevent the cream drying out during the shave and ensure that skin stays hydrated.
Good For: Guys with dry skin and men with tough stubble.
How To Use: Shaving creams can be applied like gels, using the fingers to create lather, but really come into their own when used in conjunction with a shaving brush.
Apply a little into a shaving bowl, along with a drop of water, and whip into a fine lather. It’ll be ready to use when it forms little peaks when you pull the brush away from it.






Unlike face soaps – which are often alkaline and drying on the skin – shaving soaps are formulated to be moisturising and to create a rich, skin-friendly lather.
They’re great for guys who consider shaving an art and fans of traditional grooming but they can be messy. You will also have to shell out for a bowl to house them in and will need a shaving brush with which to whip up a decent lather.
Good For: Men who want to spend time achieving the perfect shave, old-fashioned gents and style gurus.
How To Use: Dip the tip of your shaving brush into warm water, shake off any excess and load the brush with shaving soap by gently swirling the tip on the surface of the soap.
Using a separate bowl for creating the lather itself is often less messy and more economical because you’ll waste less soap.
Remember, cooking up a good lather is a little like mixing cement in that you’ll need to experiment before you get just the right consistency – plus, no two soaps will lather in the same way.
Apply to damp skin using short backwards and forwards motions.






Many men are scared to use shave oils, fearing that they’ll be greasy and tricky to apply. In reality, they’re simple to use and deliver great results. Not only are they ideal if you have dry skin, their transparency makes them perfect for men who maintain facial hair as they allow you to see where you’re shaving.
What’s more, some can also be used to condition the skin after a shave, in much the same way as a post-shave moisturiser.
A lot of users fear they will clog their razor or leave a mess in the sink but, generally, hot soapy water can clean both and remove any oil residues.
Good For: Guys with facial hair and travel/gym bags where space is of a premium.
How To Use: The secret to using oil is not to use too much. A few drops is often all that’s required to get a decent shave as long as you take time to massage the oil into your (damp) stubble.
They can also be used under creams, gels and foams to enhance overall lubrication, making them especially useful if you’ve got stubble tougher than Desperate Dan’s.






As you can see from the above, the majority of traditional wet shave preps will benefit from the use of a shaving brush.
A good badger-hair shaving brush will expertly retain water to generate a rich, creamy lather. The result is maximum longevity from your choice of shaving prep and a skin-protecting shave:









Whereas wet shaving relies on stubble being plumped up and softened by water to make it easier to cut, traditional electric shavers require the opposite (unless you’re using a wet & dry one).
In fact, when it comes to using traditional electric shavers the drier your stubble the better; if it’s stiff it’s easier for the shaver to slice. Pre-Shave solutions are great at helping lift hairs so they lie more evenly for shaving.
Good For: Electric shaver fans, guys who are time poor and travelling.
How To Use: Apply a little so that it forms a small puddle in the palm of your hand, rub together with your palms and apply evenly to the stubble.
Since many pre-electric solutions contain alcohol, avoid getting on areas where there’s no beard or you’ll end up with dry skin.






With plenty of shave prep options at your disposal finding the one that works best for you and your lifestyle is easy. The important thing is to use something. Also important, though, is that you wash off that ‘something’ properly after shaving.
Rinsing thoroughly after your shave will ensure that any shave prep residue, which can cause irritation if left sitting on the skin, is properly removed. Then all you need to do is pat the skin dry with a towel and you’re done – all thanks to perfect preparation.
Make sure you let us know your favourite form of shaving prep in the comments section below…

An award-winning journalist and former magazine editor, Lee Kynaston is one on the UK’s best known and most experienced male grooming experts. He writes for The Telegraph, Men’s Health, Harrods Magazine and numerous other publications and websites, is Lifestyle & Grooming Editor of Niven & Joshua, and was voted Best Beauty/Grooming Blogger 2013 at the Fashion Monitor Journalism Awards for his Grooming Guru blog.
An award-winning journalist and former magazine editor, Lee Kynaston is one on the UK's best known and most experienced male grooming experts. He writes for The Telegraph, Men's Health, Harrods Magazine and numerous other publications and websites, is Lifestyle & Grooming Editor of Niven & Joshua, and was voted Best Beauty/Grooming Blogger 2013 at the Fashion Monitor Journalism Awards for his Grooming Guru blog.
Read MoreThis website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.