Nike+ Fuelband SE

With Nike constantly reinventing itself in terms of design, comfort and technology, it was high time for them to bring yet another new innovation to the world of sports. Just unveiled, the follow up to the original Nike+ Fuelband, the Nike+ Fuelband SE, allows you to keep up-to-date stats and information about each and every form of workout you go through daily.

The unique design allows you to accurately measure whole-body movement – no matter your age, weight or gender – and eliminates the need for any other action-tracking apps or gadgets; it combines all the functionality you need via the bracelet and the accompanying Nike+ iPhone app.

This updated version takes into account the frequency and intensity of your work out, thus guiding and motivating you when you’re not seeing the results you want. You can also set the start and finish of different sessions, tagging them with various categories, so that your stats can be calculated accordingly. The mobile app gives you feedback, reminders and tips on how to achieve the best results possible.

One new feature is Fuel Rate, which tracks the intensity of your workout and is seen as a numerical counter on the app – offering a colour coding system that moves from red to green to show you how your workout is progressing. This serves to optimise all of your activities throughout the day, no matter whether you are in the office or the gym.

On the tech side, the new Fuelband SE features hi-speed Bluetooth 4.0 connectivity, thus constantly syncing your results with your Nike+ account. The wristband itself features a LED display, on which you can see your scores going up as you undertake an activity.

Furthermore, there is a social element to the update, allowing you to see your friends’ progress, join groups with a common goal and compete on a leaderboard, for those of us who are motivated by competition.

The Nike+ FuelBand SE will be available from November 6th in the USA, Canada and the UK, as well as France, Germany and Japan for the first time. The Nike+ FuelBand App and the Nike+ Move App will be available for free from the App Store on the same date.

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Inside The Nike+ Fuelband SE Video

Nike+ Fuelband SE