Tokyo Laundry SS13
Tokyo Laundry’s SS13 collection combines relaxed styling and vintage influences, with the brand utilising washed fabrics, soft handle finishes, distressed effects and eye-catching graphics to create truly distinct pieces.
The brand are renowned for fusing Japanese typography and graphics with American preppy classics, with this unique aesthetic having already garnered fans such as British rapper Labrinth and helped secure New Look and River Island as stockists.
The new collection includes patterned shirts, coloured chinos, turn-up jeans and graphic print lightweight t-shirts/polos – wardrobe staples but with Asian accents in order to give them a statement feel.
One particular highlight is the bright range of coloured and textured hoodies/sweatshirts on offer, which either come in solid block-colours or feature Japanese script inspired graphic prints and fastenings. Our favourite is the ‘RENE’ crew neck sweatshirt – made from a soft cotton rich fabric it features a large chest print, branded tab and a ribbed hem and cuffs. The ‘RENE’ is available in yellow, navy and baby blue colour ways.
With the warmer months approaching rapidly, there is also a great selection of casual shorts. If you prefer colour over pattern then opt for the ‘BORIS’ style, which are made from a soft washed cotton and available in red, orange, stone and navy. These are finished with a turn-up hem, complete with chambray trim, proving that the brand do not neglect those little details that can individualise any look.
The ‘SALVATORE’ shorts are another summer must own. Featuring a horizontal blue stripe design set against a white base, they tap into the current stripes trend and will help achieve the nautical and Riviera inspired looks that are perennial favourites.
Overall, the SS13 Tokyo Laundry collection delivers consistent selection of seasonally appropriate staples that are infused with a touch of the Orient to help you stand out from the crowd.