Topman Presents #TopmanCuffed
Judging from its persistent presence on the SS14 London Collections: MEN runways, there’s no prizes for guessing that urban sportswear is the new ‘in thing’. Riding on the back of this emerging trend, Topman has just unveiled their new cuffed trouser. Engineered with the cool metropolis and sports hall in mind, the new cuffed trouser comes in over thirty styles.
Loose, even billowing, around the legs but fitted around the ankles, the cuffed trouser resonates with the classic style of harem pants. Kicking any Arabian Nights vibes to the curb, the #TopmanCuffed campaign makes a point of trying to align the piece with the effortlessly cool, urban guy on the street. The accompanying lookbook (below) sees the trousers being worn by cap-wearing models who pair bold sweatshirts, loose fitting vests/tees and hi-top sneakers with their cuffed pieces.
Available in a wide range of dense and lightweight fabrics, the cuffed designs are built for style as well as purpose. Chino styles form a bridge between indie and urban, whilst tracksuit pairs exacerbate the sports luxe element inherent in the collection.
To build on the cool urban attitude of the trousers, Brooklyn-based professional dancer Drew Dollaz fronts the brand’s publicity videos. Doing what he does best, with some electro street beats as his soundtrack, Dollaz shows off the cuffed trousers in the environment they were built for.
To commemorate the release of the cuffed designs, Topman are also giving Tweeters a chance to win a £250 Topman gift card. Style Topman’s cuffed trousers in your own unique way and tweet a picture along with the hashtag #TOPMANCUFFED to be in with a chance of winning.
We want to hear your thoughts on this new collection – do cuffed styles offer a welcome, contemporary break from classic chinos and the ‘same old’ slim fits or are they just completely at odds with the timeless ethos that underpins FashionBeans’ advice?
Let us know your opinion on this highly controversial style in the comments section below…