Topman x YrStore
Wearable technology edges closer as Topman team up with print specialists YrStore. Interactive pods at the brand’s flagship Oxford Street store allow users to create bespoke prints for a whole range of items, ready to take away in minutes.
The collection of customisable garments and accessories includes basketball-inspired t-shirts featuring all-over print mesh panels, iPhone cases and crew neck jumpers, which will all be available exclusively in store for the duration of the takeover.
The patented ‘tee-tiler’ touchpads used to design the pieces are also host to an archive of continuously updated Topman prints. Reflecting the current trends in store, it’s expected that further festive patterns and knitwear filters will appear this month.
YrStore’s Tim Williams said the live process at YRTOPMAN allows customers to “Bring their own style and personalise a new range of stylish garments.”
The concept is the brainchild of interactive digital specialists Luma, a brand responsible for creating futuristic in store experiences. Yr (pronounced ‘your’) is the first live all-over print fashion brand. Having set up shop at Boxpark earlier this year, Yr was also a part of Liberty’s ‘Get Creative’ season throughout November.
The Topman x YrStore interactive service is open in store now.
Topman Oxford Street
36-38 Great Castle St,
Phone: 0844 848 7487