Urban Outfitters Festival Wear

Having seen some glorious weather over the past week, it could be said that the countdown to festival season has begun. With those sun-worshipping, music-loving moments at the heart of everyone’s ideal summer, I feel it’s only right to fuel the excitement with a sneak peak at the coolest Urban Outfitters festival wear.

Featuring a vivid display of vibrant prints and crisp colour combinations, the newly released ‘UO Festival Lookbook’, shot on location in Lanzarote, acts as the complete guide to those more playful summertime staples.

With a varied palette of primaries, camo and nautical blues, this collection really has something for everyone. Whilst successfully demonstrating the wearable nature of the featured clothing, a stunning earthy location also acts as the ideal backdrop to create those unforgettable festival ‘moments’ seamlessly caught on camera. With inescapable energy and a carefree youthful outlook present within each shot, the lookbook captures the essence of a music festival perfectly.

Key SS13 trends surface throughout the lookbook, with tie-dye appearing frequently as well as camo and safari print detailing. A mix and match approach is adopted when it comes to styling, with clashing prints and contrasting colours blended together to create playful, alternative looks.

Notable pieces within the offering include the city tie-dye tee and the camo jacket. However, the must have title surely belongs to the leopard print short and shirt pairing. With a trendy statement print and functional design, either of these pieces will add an instant statement to any festival outfit this year.

Delivering the finest in playful styling and creative fashion, Urban Outfitters truly provides all you need for a sunny, stomping summer.

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Urban Outfitters Festival Wear