Versace AW13 Collection
Versace favourite Edward Wilding fronts the brand’s latest lookbook. Dressed to impress in the military-inspired AW13 collection, the model poses against a neutral studio backdrop that lets the clothes do all the talking. The lookbook showcases a shortened version of the full collection, plucking out its most multi-faceted pieces.
A prominent military aesthetic mixes with business-orientated pieces and eccentric numbers in a fashion that Versace pulls off with flair. The collection has the potential to cater for the everyman – whether he’s the corporate gent with a love for exclusive suits, the creative type who revels in fur and sparkly fabrics, or the loyal Versace client who appreciates the pristine silhouettes, lavish prints and sex appeal engrained within the brand’s DNA.
Wilding is seen suited and booted in sharp, perfectly tailored pieces and military pea coats. A far cry from extreme patterns and heavy gold accenting of seasons past, the pieces are subdued, wearable and monochromatic. The regimented styling is topped off with knitwear donned with buttons, slim-fit trousers and polished leather boots.
Outerwear makes up the front line of the collection, with a selection of structured pea coats, a parka, fur detailing and black leather gloves iterating the utilitarian roots of the range. This is a collection made for the man whose current wardrobe can only aspire to be both stylish and practical.
Off-duty looks come in the form of sharp dinner party suits and a neon-tinged tiger patterned shirt, which help inject a sense of playfulness into the range without detracting from the line’s sophisticated ethos. With jeans turned up to just above the ankle to emphasise a more casual vibe, the pieces are calm and grown-up without any risk of falling flat.
Offering the most universalised appeal we’ve seen to date, the Versace AW13 lookbook marks a new mature direction for the brand.