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50 Cent SMS x Intel BioSport In-Ear Headphones
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19 August 2014
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Luke Todd
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Rapper To Launch Smart Fitness Headphones
Rapper 50 Cent is hoping to cash in on the rise of wearable technology by launching his own range of smart headphones aimed at the fitness market. The Get Rich Or Die Trying star, whose real name is Curtis Jackson, has teamed up with Intel to produce the audio accessory which has the ability to stream data such as the wearers’ heartbeat to smartphone apps. By using a built-in optical sensor, the in-ear model can log changes in the body, deliver tailored advice to boost fitness or help weight loss and even change tracks automatically to maintain an optimum heart rate. Intel and SMS have also announced that the sweat and water-resistant ear hook design headphones require no charging, thanks to the ability to draw power via the 3.5mm audio jack. Early previews indicate four colour ways – grey, pink, blue and yellow = and tonal tangle resistant flat cables. SMS’ audio president, Brian Nohe, claimed the brand is the first to provide “integrated, seamless and helpful biometric information to inspire customers to advance their fitness experiences.” One of Intel’s general managers, Michael Bell, said the headphones will “eliminate the inconvenience of add-on devices with an integrated, one-device fitness accessory.” He added that the SMS model will offer “high-end style and premier sound quality for an exceptional fitness experience.” It follows movements in both the wearable technology and headphone sector. In June it was revealed that the now Apple-owned Beats By Dre firm has teamed up with Fendi while in the following month Amazon launched its dedicated wearable technology store. The SMS Audio BioSport In-Ear Headphones are expected to launch in the UK by the end of 2014, though an exact date and price points are yet to be announced.
50 Cent SMS x Intel BioSport In-Ear Headphones
As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.
