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Aiden Shaw x Uniforms For The Dedicated Menswear

Men’s SS14 Collection Gets Second Outing

Swedish brand Uniforms For The Dedicated has revealed the result of tapping former gay porn star Aiden Shaw to appear in its new film. The fashion short stars the now writer, musician and model in pieces from the menswear label’s 95-piece SS14 collection, titled We’re Ok & The Smoking Fox. Directed by Kalle Gustafsson, the film is set in the brand’s home of Stockholm. It features Shaw describing what he considers to be the key to happiness. The 48-year-old can be seen in tailoring, knitwear and outerwear in the one minute clip, which premiered on Vogue Italia. On the choice to cast Shaw, Creative Director, Fredrik Wikholm, said: “Few men embody the beliefs of Uniforms for the Dedicated better than Aiden Shaw. A versatile environmentalist that has lived many lives, a writer, musician, gay porn star, model and teacher.” Earlier in the year Wikholm, revealed the collection in an exclusive interview with FashionBeans. It includes a number of pieces inspired by abstract art, in Italian and Portuguese materials. Founded in 2007, the firm currently has a single stand alone store in Stockholm. The SS14 line from Uniforms For The Dedicated is available to buy now, online and via stockists including Liberty, Far Fetch and ASOS. Prices start from £50.

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Aiden Shaw For Uniforms For The Dedicated

Luke Todd

As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.