New Creative Director Calls In Annie Leibovitz

Annie Leibovitz is helping John Ray settle in to his new position as creative director of Alfred Dunhill.

The fashion photographer has shot the brand’s AW14 campaign, the first under the former Gucci menswear designer.

Images show off Ray’s vision for the British fashion house, which includes incorporating luxury elements such as alligator skin, carbon fibre print leather and paisley prints on clothing, shoes and accessories.

The ads, which went live globally today, were art directed by Ronnie Cooke Newhouse of House and Holme, set both in and around Rokeby House, in Barrytown, New York.

Between them, Ray, Leibovitz and Newhouse have produced five images featuring former Burberry front man Tara Ferry alongside Andrew Cooper and Norbert Michalke.

According to Ray, each model represents distinct characteristics of the Dunhill man.

“The quintessentially British gentleman carries his life experiences with him – sophisticated and self-assured. The years have shaped his tastes and influenced the way that he dresses. To be both functional and luxurious at the same time is an aesthetic that I believe resonates with men on an international level.”

The British firm, founded in 1893 and today owned by Swiss holding company Richemont, has also produced a one minute behind the scenes clip.

The release of the ads is expected to usher in the AW14 collection for sale. Currently the SS14 is available to buy in store and online.

Behind The Scenes Video

Dunhill AW14 Campaign