Two More Retail Units Planned Before Christmas

US denim brand American Eagle Outfitters has opened its first store in London’s Westfield White City.

The space is the first of three UK outlets currently planned for the retailer, with further openings slated for Westfield Stratford and Bluewater.

FashionBeans first reported the planned growth back in June 2014, nine years after the business first looked at expanding internationally.

The brand claims to feature on-trend and affordable products, with celebrity fans including Emma Watson and Robert Pattison.

The new stores are the first time the full range, which includes categories from footwear to outerwear, will be available to UK consumers. American Eagle Outfitters’ denim line offers five men’s fits in 36 washes.

Style director Preston Konrad said: “American Eagle Outfitters is all about offering our guy and girl versatile pieces that will showcase their individual style. We are so excited to share our denim roots with the UK customer as that is the heart of our brand and is an essential staple in every wardrobe.”

The Westfield store is open now, products continue to be available online. Prices start from around £16 for clothing and footwear, and £25 for denim.

American Eagle Outfitters First UK Store