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Balenciaga Relaunches Global Website
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14 October 2014
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Luke Todd
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French Fashion House Pushes E-Commerce
French luxury fashion house Balenciaga has revamped its global website with a focus on e-commerce. The new platform, produced under creative director Alexander Wang, features a responsive design to allow access across smartphones, tablets and desktops. In addition to the homepage, which is made up of full-bleed images of the brand’s SS15 shows, visitors can also browse behind-the-scenes videos, news, campaign, lookbook and event visuals. A vertical navigation directs users to the online store which houses men’s ready-to-wear as well as accessories, jewellery and fragrances. Recognising the growth in online sales, a statement accompanying the launch described the website as a “key channel” for extending “into today’s digital era in look, feel and experience”. Creative director Alexander Wang said he wanted a site which “conveyed the creativity of the brand in every click and swipe: the same degree of detail and finesse as in the collections”. President and CEO Isabelle Guichot added: “The new site is the brand’s most visible global flagship, a digital ambassador that connects collections to customer in an integrated and fluid way.” The new Balenciaga website and e-commerce store is live now. Prices in the current collection range from £175 for t-shirts to £2,135 for outerwear.
Balenciaga Global Website
As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.
