The Emperor’s New Clothes
Italian design houses are renowned worldwide for their commitment to craftsmanship and an artisanal approach to fashion. Outerwear specialists Ten-C are no different.
Helmed by former Esemplare designer Alessandro Pungetti and ex-Stone Island talent Paul Harvey, Italian and British respectively, the FGF Industry SpA-owned brand launched its first collection in 2012. Designed to last for life, each of Ten-C’s garments is crafted in Italy, with the environment and eliminating waste at the forefront of its creators’ minds.
The concept of long-lasting wear is weaved throughout the label’s collections, including its latest aptly named offering, ‘Forever’. Looking to original fairy tale writer Hans Christian Andersen for inspiration, the line seeks to push wearers to look “beyond what you are told to see and value what is truly there,” say the designers.
Interpreting this into a line of “timeless and iconic jackets”, the result is four colourful updates on seven outerwear silhouettes, each made from the same Japanese jersey.
The fairy tale connection doesn’t stop there. The brand’s moniker ‘Ten-C’ poses as an acronym for the classic Andersen tale The Emperor’s New Clothes.
However, the main appeal of Ten-C’s design remains in the distinct lack of branding and labels inside and out of its garments, allowing wearers to love the clothes for what they are.