Five-Hundred England Models To Mark 1966

Archive revival brand Brutus looked to previous successes for its World Cup project. The heritage firm is releasing a range of limited edition shirts to celebrate 1966.

The year has a double meaning for original founders Keith and Alan Freedman, who started producing t-shirts, knitwear and denim at the time England last lifted the trophy.

Now under the direction of Keith’s son, five-hundred long- and short-sleeved white models with red detailing are being made available honouring the year.

It is the first time Brutus, inspired by subcultures such as mods and suedeheads, has created a product with branding on the outside chest pocket. The design also features a back loop with ‘est. 1966’ embroidery.

In January the brand teamed up with Dr. Martens for a third time to produce a mini-collection of shirts in oxblood and yellow check patterns.

Brutus, which will soon celebrate its 50th anniversary, became known for its award-winning advertising, produced by the likes of David Bailey and Saatchi and Saatchi.

At its height, the east London label was outselling Levi’s with its denim line. As a result, Freedman has reintroduced a range of jeans for SS14.

The limited edition World Cup shirts cost from £45 and are available to pre-order now via

Brutus 1966 Commemorative Shirt