Former ASOS & Jaeger Employee Launches Accessories Line

The young accessories label founded by a former ASOS employee has released a new line of backpacks.

Unisex brand Fleming London unveiled the Carnaby bag recently, featuring a rectangular box shape in blue, red, white and black colour ways.

Accompanying leather handles and shoulder straps as well as silver fasteners complete the backpack.

Designed with an interior zip, the hides are finished with a resin coating to improve wearability.

The Carnaby name is a reference to the firm’s London roots. Although the vegetable tanned leather is imported from Italy, the bags are handmade and assembled in England.

Founded in 2013 by Sophie Fleming, the company aims to deliver stylish yet practical backpacks.

Fleming, who also worked as a merchandiser at Jaeger, had the desire to rejuvenate the bag as “an object of functional style and sophistication”.

In addition, the label offers iPhone covers, with products stocked in online retail outlets such as Wolf and Badger.

Eager to expand, Fleming has confirmed plans to develop a satchel style bag and to produce more small goods and accessories.

The Carnaby bags retail at £300 and are available to buy online now at

Carnaby Backpack By Fleming London