Denim Specialist Gets Technical For New Season
Japanese denim and clothing brand Edwin has unveiled its lookbook for the AW14 season, revealing a move towards more specialist and technical styles.
The collection consists of five-pocket jeans in a selection of weights and treatments including selvedge and non-selvedge, and washed and unwashed.
Alongside denim, knitted and jersey pieces in graphic patterns and neutral colourways feature, setting an “understated tone for the season ahead”.
Inspiration taken from the outdoors can be seen through designs that incorporate camouflage and woodland prints, as well as military influences across outerwear, trousers, tops and accessories.
Meanwhile, texture replaces colour to add contrast through a mix of corduroy, wool, cotton and jersey fabrics.
Technical production seen across denim extends to outerwear, with select light down performance pieces made from coated cottons and polyamide.
Founded in Japan in 1947, Edwin is credited with inventing the stone wash effect in the 1980s. The brand is now stocked in several locations across the UK, including its own standalone store on London’s Charlotte Street and via Mr Porter and ASOS.
Edwin’s AW14 collection is available now at its online store and select retailers. Prices range from £80 to £240 for denim, £75 to £150 for shirts and £130 to £1,400 for outerwear.