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First Look: JD Christmas Campaign And Lookbook
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18 November 2014
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Luke Todd
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Sports Retailer Pushes Exclusive Gifts
UK retailer JD Sports Fashion is hoping the release of its 2014 Christmas campaign and lookbook will help boost sales in the run up to the festive period. The dual effort features footwear from the self-confessed King of Trainers, including exclusive colour ways of the Nike Air Huarache and the adidas ZX Flux. The remaining selection of styles is made up by brands such as New Balance, Converse, Fred Perry and Lacoste. Clothing and accessories play a part, with active and fashion pieces from the likes of New Era, Starter and Duffer. Only at JD labels Brookhaven and McKenzie have created winter coats with faux fur trim hoods, while Christmas 2014 also sees heritage brand Ellesse join the business’ roster of brands. Online, JD has launched a dedicated Christmas page with products and gift ideas from £5. Categories are split into footwear, clothing and accessories, with dedicated spaces to shop by price points and items available for customisation.
JD Christmas Campaign And Lookbook
As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.
