Bright Coloured Outerwear To Sweep UK

Outerwear specialist K-Way is to embark on an aggressive expansion plan over the next 15 months following the opening of its first UK store in London.

The French brand recently arrived in Shoreditch with a two-floor 870sq ft space on the corner of Commercial Street near Spitalfields Market.

FashionBeans is the first consumer title, alongside Drapers, to get a look at the debut UK outlet which stocks K-Way’s complete range of brightly coloured weatherproof jackets including pac-a-mac, parka and kangaroo pocket styles.

Bosses have already announced they are seeking additional units in London and other key cities to open in 2015. These will house a wider offering of trend-led technical pieces, to be taken from the business’s premium collection currently sold in Italy.

Discussions are reportedly also underway to build on previous collaborations with Versace Versus, New Balance and Maje through work with an as-yet-unnamed British designer.

Simon Bamber, chief executive of K-Way licensee GLD Group, which also operates Umbro, Superga and Kappa, said: “We now have the opportunity to build on K-Way’s current success in the UK.”

“We are already working with some of the finest retailers in the country and with the correct investment in infrastructure, marketing and retail, we plan for K-Way to scale up in terms of distribution, own-retail presence and price architecture,” he added.

The move to follow countries such as Italy and France, where K-Way has a combined 18 stores, comes as the brand readies to celebrate its 50th anniversary next year.

Despite the standalone expansion, UK stockist deals with the likes of ASOS, Size? and Urban Outfitters are expected to continue.

Current price points start at £50 for the Leon waterproof pac-a-mac. The brand confirmed new performance-led fashion jackets are likely to retail in excess of £500.

K-Way Shoreditch

117 Commercial Street,
E1 6BG

K-Way London Store