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Fudge Partner With British Fashion Council
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07 January 2014
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Luke Todd
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Fudge Official Hair Partner Of LC:M
James Long, Kit Neale, and Christopher Shannon are just some of the names supported by Fudge as the haircare brand partners with the British Fashion Council. A recent announcement named Fudge as the Official Hair Partner for London Collections: MEN for a third season.
The brand confirmed a return to the fashion event, which runs from Monday 6th to Wednesday 8th January, teaming with designers old and new.
Yesterday saw the opening of LC:M’s fourth season, with Fudge on hand backstage at Fashion East MAN. Today the brand can be found at James Long, Kit Neale, and Kent & Curwen; with Sibling, Christopher Shannon, and A. SAUVAGE to follow tomorrow.
John Vial, creative director of Fudge, said:
“We are truly honored to be working with such amazing talent again this season, both existing and emerging. To work alongside the Fashion East MAN designers this season is also a great privilege for the brand, as we are all about supporting fresh talent.”
In addition to the partnership, the brand is manning a series of styling stations. The Fudge Fix at London’s Hospital Club is offering attendees a quick chop. A second pop-up salon, The Fudge Fix Lounge, at Victoria House is offering blow-dries, styling, and a space to check e-mails between shows.
Fudge At London Collections: MEN AW14
As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.
