Extra 15,000sq ft Given To Male Shoppers

Harrods plans to respond to a rapid growth in sales by expanding its menswear department, key names have confirmed.

The world famous luxury store recently unveiled a strategy to up its offering to male shoppers.

It comes after posting a “huge increase” in the performance of brands such as Neil Barrett, Maison Martin Margiela and Valentino.

The space dedicated to menswear in the one million sq ft London landmark is set to climb by around 15,000 over the next nine months.

A jump from 60,000 to 75,000sq ft is welcomed by names housed in the Men’s International Gallery, which will receive a second room.

DSquared2, Gieves & Hawkes and Turnbull & Asser have already been signed up to fill extra rails.

Elsewhere a reshuffle, expected to take place in 2015, of the lower ground, ground and fifth floors will open more room for casual menswear, sportswear and classic brands.

Despite declining the chance to reveal exact figures, during an interview with Drapers menswear fashion director Jason Broderick said: “Men are much more confident in their shopping habits…and to keep up with their demands we have to be proactive in introducing new brands and creating interesting shopping experiences.”

Rival Selfridges has today revealed the result of ploughing £3m into its own menswear revamp.

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