World First Retail Experience Lands In The UK
The UK’s biggest airport is now home to a world first retail experience as Heathrow launches its Personal Shopping Lounge in the newly refurbished Terminal 2. Ticket holders across all classes are being invited to sign up to a free, individually tailored consultation with a team of multi-lingual stylists while shopping from over 400 outlets. Once in the suite, travellers can browse Terminal 2 labels – including Hugo Boss, Paul Smith, Thomas Pink, Harrods and Burberry – as well as request to be shown around shops in neighbouring terminals such as Hackett, Barbour, Ralph Lauren, Timberland and Montblanc. Alongside the world first is an additional brand first, with John Lewis opening Terminal 2’s biggest fashion-led space at 3,600sq ft, its first in an airport. Ahead of the launch of the Personal Shopping Lounge, Heathrow’s retail director, Max Vialou-Clark, spoke of “evolving” shopping habits. “We’re now looking for that quick fashion fix more often, more socially connected and with a more bespoke or personal feel,” he said. “As a result of these trends, we’ve launched our Personal Shopping Lounge for the 73m passengers a year that pass through our doors. Now everyone can enjoy VIP treatment, whether you’re a business traveller on the go or are just hunting for that perfect gift.” Terminal 2 closed in 2009 for its phase of an £11bn development programme. Since then passengers have voted Heathrow the ‘Best Airport for Shopping’ five consecutive years at the Skytrax World Airport Awards. Annual figures released by the airport claim that passengers spend an estimated £1.8m, with perfumes, clothing, scarves, sunglasses, jewellery, watches, bags and small leather goods highlighted as the most popular. Prices for menswear range from around £29 for a Cotton Hugo Boss T-shirt to over £900 for a Mulberry briefcase. The Terminal 2 Personal Shopping Lounge is open now with staff currently taking online bookings for appointments 48 hours in advance.