Sir Ben Ainslie Taped For Second Time
Former Olympic athlete Sir Ben Ainslie has reprised his role in front of the camera for British sailing brand Henri Lloyd. The gold medallist stars in images for the AW14 campaign, having already appeared in the Real Modern Day Pioneer shoot earlier in the year. Set in Kimmeridge Bay, Dorset, and photographed by Steve Harries, Ainslie can be seen wearing technical outerwear with pops of colour. According to a statement the focus for the winter season is on “protection, texture, comfort and warmth”. Henri Lloyd’s creative director, Craig Prest, also said: “With a fifty year history for knowing how to build products that perform and protect, our legacy for being experts in ocean offshore technology now translates into our fashion collections.” “From the very simplest of products to the most technical our standards are the same, which is always to produce the best the brand can offer and our autumn 14 campaign celebrates that beautifully,” he added. The AW14 collection will be available to buy in standalone outlets, selected stockists and via the brand’s online store from September 2014. A spokesperson confirmed prices will range between £8 – £350.