London Brand Embraces Dark Themes
Menswear brand House of Nines looked to religion and war for inspiration its AW14 season offering, revealing a dark lookbook made up of black and white shots. Showcasing minimal designs made from soft cottons and wools, the London-based label has mixed casual and formal pieces to deliver what it describes as a “finely structured silhouette”. Tailoring can be seen throughout in block-colours and gradient check prints, reflecting “the disciplined structure and practice of both religion and militia”. Subtle accents of red and blue act as a reference to the military theme, added to by epaulette detail shirts, utility jackets and chunky lace-up boots. The focus on usability seen in House of Nines’ AW13 collection has also been carried over, with easy-access pockets and zip fastenings. Founders Ross Paul Keenan and Shamrez Marawat launched the business in 2012, setting out to “challenge the perception of British menswear to arrive at a long-awaited rebirth of the form”. House of Nines is currently stocked at The Allotment,, Autograph Menswear, Intro Clothing and Hervia. The AW14 collection will be made available in the coming days, with prices starting at £160 for trousers, £170 for shirts and £335 for outwear.