Olympic Cyclist Partners On Performance & Lifestyle Line

Former Olympic gold medalist Sir Chris Hoy is being put to work as a designer for cycling brand Vulpine.

The retired athlete recently confirmed the launch of the Hoy Vulpine menswear line for SS15, which will contain technical fabric performance pieces as well as off-bike lifestyle apparel.

It pulls on the pair’s combined 30-year experience in a number of disciplines such as road, track, BMX and mountain biking.

Hoy, 38, says he is “thrilled to be working alongside Vulpine”.

“My aim was always to grow the brand, creating a Hoy clothing range that excites cyclists and that I truly believe in, and Vulpine do just that.”

“The designs we’re working through at the moment are absolutely a range of apparel designed by cyclists for cyclists,” he added.

FashionBeans spoke to the firm’s head of sales, David Hemming, about what to expect from the collection: “There is a performance element that covers form and fit on the bike, always present and mindful to not being just another lycra racing brand.”

In a separate statement online, the brand said: “All of us were putting our heads together to decide how best to create this new brand, and one with meat on the bones, not just kit with logos on.”

Vulpine was founded in 2012 by former racing cyclist and film executive Nick Hussey, selling active wear such as shorts at around £65.

The Chris Hoy collection will launch in early 2015, with prices and further details to be announced later this year.

High street department store House of Fraser has already been confirmed as a stockists as well as the brand’s e-commerce shop vulpine.cc.

Hoy Vulpine SS15 Sportswear