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JD High Summer 2014 Campaign

High Street Retailer Shows Off Exclusive Trainers

JD sports has pulled together its roster of brands for a new high summer 2014 campaign, debuted exclusively through FashionBeans. The high street store, which stocks the likes of Nike, adidas, Puma and Saucony, has focused on Americana influences for the current season. Block-colours, large logo t-shirts and collegiate graphics all feature in the beach-set images. In addition to clothing, the brand is keen to push a number of exclusive styles of footwear. These include updated colour ways and designs of the recently relaunched Stan Smith trainer, as well as the New Balance 574 and Nike Roshe Run models. Only at JD label Brookhaven has also introduced sunglasses for the summer months, including mirrored aviators, wayfarers and visors. Other brands that feature in the lookbook include Fred Perry, Lacoste and Converse. Owners of the retailer, which has around 900 stores in the UK, recently unveiled plans for the launch of new menswear brand, Open. Items featured in the JD high summer campaign are available to buy now in stores and online. Prices start from around £10 for t-shirts and vest and around £40 for trainers.

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JD High Summer 2014 Campaign

Luke Todd

As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.