First UK Store For Swedish Watch Brand

Swedish watch brand Larsson & Jennings has made its mark on the UK by opening a concept store in London’s Seven Dials area of Covent Garden.

The flagship store, situated in the heart of the capital city’s alternative shopping centre, not only offers its signature selection of minimalist timepieces – including the CM model, which recently featured in our Top 10 Watches Under £350 list – but also plays host to some exciting new products.

Shoppers can expect to find in store exclusives, new leather accessories and limited edition styles. A build your own concept also allows customers to create bespoke watches with new hardware options and a selection of Swedish and British leathers.

The brand’s Scandinavian touch continues from their timepiece designs through to the clean white interior, with a concept from Campaign Design acting as a “continuation of the brand’s aesthetic, using raw materials and contemporary signage to create a classic but minimalist retail destination,” according to L&J’s marketing team.

Finishing off the experience is an in house bar from Fika, providing a welcoming spot amongst the busy shopping district.

Larsson & Jennings’ London flagship store is open now at 53 Monmouth Street. Alternatively, you can shop the brand online at

Larsson & Jennings London Flagship Store