Denim Brand Calls In Designers For Milestone
American heritage brand Lee has opted to mark 125 years in business with the help of design talent from fellow denim labels.
The business plans to roll out a selection of updated classic styles such as the Rider Jacket and Cowboy Jean later this month.
Donwan Harrel of PRPS has created the first of the 125 Years Collection pieces to see a release, using a vintage theme with inspiration sourced from Lee’s archives.
Working with classic items, Harrell has produced a “battered and bruised” look, with bold washes and distressed accents. Garments are lined with illustrations of original Lee banners and advertisements and finished with worn effect branding.
Swedish designer Orjan Andersson, formerly of Cheap Monday, brings “a contemporary, upbeat character” to the project, opting for simple unisex designs in black and grey washes. Based around a slim-fit silhouette, pieces have been kept plain, while others feature patches, logos and ripped accents.
Denim brand Lee, which launched in 1889, is also observing the milestone with its Let’s Celebrate Campaign, sharing 125 stories about its history through a dedicated microsite.
The Lee 125 Years Collection is set for a full reveal later this month, with launch date and price points yet to be confirmed.
Lee Jeans 125 Years Collection