AW15 Menswear Event Expands Following Success

London Collections: Men will increase to a four day schedule as of January, the British Fashion Council has announced.

The AW15 round of shows, presentations and events will kick off a day earlier than in previous seasons on 9th January.

It has already been confirmed that menswear chain Topman will open the menswear showcase with its AW15 Design show as well as a brunch hosted at the Designer Showrooms at The Hospital Club in Covent Garden, London.

Topman creative director Gordon Richardson pointed out that the move coincides with the ten year anniversary of its Man initiative with Fashion East, which supports emerging menswear designers.

Dylan Jones OBE, editor of British GQ and Chair of LC:M, said: “Now in its sixth season, LC:M has continued to grow year on year, this expansion reflecting its success.”

“As more designers join the schedule and attendance figures grow, the extra day will allow press and buyers the opportunity to experience all that LC:M has to offer,” he added.

A number or brands joined the existing line-up in June of this year including Turnbull & Asser, Maharishi and DKNY Men. No word has been given on which brands will take up slots on the added day, although newly launched Several has already shown an interest.

Registration for London Collections: Men will begin on 27th October, with the first provisional schedule set to follow on 10th November.

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