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London ‘Home of Menswear’ Initiative

Capital Launches ‘Home of Menswear’ Competition

The Mayor of London, Boris Johnson, has launched a competition in support of great British menswear. The ‘Home of Menswear’ initiative, designed to coincide with London Collections: MEN, aims to establish the most stylish postcode in the capital. Johnson launched the search after figures from a Mintel report concluded the industry contributes around £10bn to the British economy.

Prizes On Offer

Teaming up with historic and contemporary brands such as E. Tautz, Mr. Hare and Christopher Raeburn, prizes include a made-to-measure three-piece suit and a pair of shoes.

• 1st prize – a made-to-measure three piece suit from E-Tautz to the value of £5,000
• 2nd prize – a pair of shoes from Mr. Hare
• 3rd prize – a Christopher Raeburn tartan mutt bag to the value of £125
• Runners up – five pairs of tickets to see Hello My Name is Paul Smith at the Design Museum.

To be in with a chance of winning a piece of London menswear, entrants are required to share the first half of their postcode and tell the mayor why it is the most stylish.

Submissions Process

Submissions can be made in an answer, picture and video form across Twitter, Facebook or Instagram using the hashtag #londonmenswear. Winners will be selected by a panel of the industry’s most fashionable men, including Editor-in-Chief of British GQ and chair of London Collections: MEN, Dylan Jones OBE, E. Tautz designer Patrick Grant and fashion curator Tim Long. Posts can be made up until midnight on Thursday 16th January. Prize winners will be confirmed by 31st January. For more information and T&C’s visit London.gov.uk.

London ‘Home of Menswear’ Competition

Grace Elisabeth Cook