Menswear Brand Pulls In New Talent To Expand
Menswear label Ma.Strum has revealed the result of bringing a new creative team on board for AW14 including delivering its “most diverse range to date”. The London-based brand has expanded its offering for the coming season, introducing a White Label performance line alongside a greater selection of shirts, jersey, knitwear and mainline outwear. In addition to reintroducing denim, the collection consists of technical jackets, fleeced knitwear and casual sportswear pieces in shades of red, blue, grey, mustard and khaki. Designs have been “inspired by a wide range of historic and present-day military attire,” featuring epaulette detailing, large front pockets and button-down shirts. The brand kick-started its growth earlier in the year with the release of its first bag collection. New models also play to the utility theme, coming in duffel and kit bag styles finished with leather straps. The AW14 collection is already available to buy at the brand’s London flagship store on Artillery Lane and will launch online this weekend. Prices range from £99 – £150 for shirting, £100 – £155 for denim, £189 – £350 for knitwear, and £350 – £850 for outwear.